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Cosmetic alternatives

It is difficult to find cosmetic companies that are truly microplastic free as the majority only remove them from their products while continuing to use plastic packaging and containers for the products that they claim are 'microplastic free'. However, below you will find some companies that are genuinely making a difference. If you would like to visit any of these brands or products, just click on their image!

Axiology Beauty

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hydrating - balms - hygiene - fungdation - versatile

Axiology Beauty is a clean, vegan, and cruelty-free cosmetics brand dedicated to ethical and sustainable practices. Best known for its multi-use Balmies—lip, cheek, and eye crayons—the brand formulates products using fewer than ten nourishing, plant-based ingredients like avocado and coconut oils. Axiology is entirely plastic-free, using zero-waste packaging handmade from recycled paper by a women’s cooperative in Bali. This commitment supports both environmental conservation and community empowerment. With minimalist formulas and bold colors, Axiology offers high-performance beauty that’s kind to people, animals, and the planet.

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mushroom foundation

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deodorant

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balmies

Beauty Kitchen

skincare - bodycare - haircare - lipcare - hygiene

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Beauty Kitchen is a UK-based brand specializing in natural, sustainable skincare and haircare products. Founded by sustainability expert Jo Chidley, it became the first high street beauty brand in the UK to earn B Corp certification, underscoring its commitment to ethical and environmentally responsible practices. The company offers a wide range of vegan and cruelty-free products, including the popular Seahorse Plankton+ collection, which uses sustainably sourced ingredients known for their effectiveness. Beauty Kitchen encourages eco-friendly habits through its ‘Return, Refill, Repeat’ program that promotes reusable packaging and reduces waste. Additionally, the brand donates 2% of its sales revenue to environmental charities supporting marine conservation and social causes. By combining high-performance products with strong sustainability values, Beauty Kitchen appeals to eco-conscious consumers seeking responsible and effective beauty solutions.

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really radiant moisturiser

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cleanse kit

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vitamin gummies

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